The Make A Difference Foundation is an employee managed 501(c)3 foundation for the support of Kimray employees in need. I was asked to create a logo for the foundation on short notice.
The element in the middle of the logo is the 112 Pilot Plug. This part is in every piloted gas valve Kimray makes. It is part of a three-way valve that controls the regulator. This part is the smallest part in the valve and only moves about 1/1000 of an inch, yet it is essential to the valve’s operation and controls the whole thing. We have been using the Peanut (as we call the 112 Pilot Plug) to represent how every person at Kimray can make a difference no matter who they are or what they do.
I divided the text they way I did both to keep the logo from being balanced on center, and to play on the words. I like the way “Foundation” is over “Kimray People” as if the people are the foundation, and the way the left side communicates that Kimray People Helping is what Makes a Difference.