My best friend’s parent’s company needed a brand update. He ask me to design a logo that would work on vehicles, embroidered on clothing items, and for stationary and such.
When I ask what he was looking for he replied:
“They have a great reputation. Lots of trust built up over the years in a) the quality of what they produce and b) the integrity of their dealings with people. They’ve also been doing this for 25 years, and my mom’s dad had a version of this business for 30+ years before this.
So I want something that communicates strength, consistency, and dependability. It also needs to fit in the ‘good ol’ boy’ world. This is the land of International Harvester and International Paper, not international espionage. Hay bales, not Christian Bale.
Something clean that can be used as a site header and a logo.”
In further talks I also learned that they drive red trucks. So I was looking for a way to represent the idea of modular spaces, portability and expandability and give it a strong, consistent and dependable feel. I went with a modified square as a foundational icon, a cornerstone if you will, and then filled it with smaller squares to denote independent sub division and parts. The good news is, they liked it.
