Author Archives: Thomas Hill

The Civility

Sticks and stones may break my bones
But words will never hurt me.

The Children’s Chant, origin unknown; adopted as civic motto, Year One of the Accord

They took the bombs away first. Then the guns, then the knives, each in a different century, each removal celebrated as the final one. Last of all, and with the greatest solemnity, they took the fists. By the time Maren was born, the word violence had been reclassified in the Lexicon as a historical term, tagged with a small gray dagger. Children learned it the way they learned plague or trebuchet: with interest, with distance, with the mild superiority of the already-saved.

The Accord had held for five hundred and twelve years.

* * *

Maren worked in a Bureau of Linguistic Accountability sub-office, third floor, facing an interior courtyard where pigeons gathered on the lip of a dry fountain. The forms came in three categories: DefamatoryCoercive, and Diminishing.

“You look tired,” said Martin, from the adjacent desk.

“I am tired,” Maren said, agreement carrying no ambient load, no implication about the person who had noticed.

On her screen: a complaint filed by a woman named Doris against her neighbor Callum, who had told her that her garden was ambitious. Callum’s defense noted that he had always admired ambition.

She approved the complaint and moved to the next.

* * *

A philosopher whose work Maren had read in school (she could no longer remember the name, only the argument) had written that the Accord’s great achievement was not the elimination of the harmful act, but the elimination of the harmful impulse. People were kinder now. Genuinely, measurably, kinder.

Maren believed this. She also believed that the word ambitious had just cost Callum his professional reference for the next three years.

She believed both things the way she believed the fountain in the courtyard was decorative, obviously, without having to examine the pipes.

* * *

On her lunch break she sat near the fountain and ate an apple. She thought about a man whose name she had not said aloud in four years. He had told her, the last time she saw him, that she was the most careful person he had ever known.

The pigeons watched her eat. She did not speak to them. They were pigeons.

In the afternoon she processed a complaint from a child, eleven years old the intake form said, against his teacher, who had read aloud from an approved pre-Accord text, a passage in which one character told another she was brave.

The child’s complaint: that his teacher had not looked at him when she read it. That she had looked only at certain students.

The algorithm had not flagged it. It was not designed for negative space, for the absence of a look, the withholding of a glance.

Maren stared at the form. Outside, the fountain held its shape.

She approved the complaint. She marked it urgent. She did not know if she was right. She had stopped expecting to know.

Above the entrance of every Bureau building, engraved in gray granite: Words Will Never Hurt Me. She had always understood it as the second half of a promise, the first half already kept, already past.

She was beginning to suspect it was the other way around.

Being a Tease

A friend of a friend needed a logo for her business. She does lashes. She is Vietnamese and, while not spelled the way we would spell it, it is pronounced “Tee”. She calls her business Tease Lashes, which is a great play on words both from the lashes angle and her name angle.

I did what I always do and asked her several leading questions about what she liked. Pink. Classic. Doesn’t want to trade on her ethnicity. So I got to work.

I always start with the end in mind, so in this case social media and cards. I thought round cards would be unique and help her standout and also fit nicely into the need for a round image for social media.

In logo work I always start with a font and then make adjustments as needed. I wanted something tall, lean, and almost art deco. I found Idilica. I don’t like the “C” or “G”, but I didn’t need either for “TEASE LASHES” so it didn’t matter. Starting with a circle and the “T” and “L”, I ended up with this:

Pink is difficult. To bright (hot, bubble gum) and you don’t look serious. To subdued (dusty rose) and it isn’t really pink. I ended up with dc60a4 or CMYK: 9, 77, 0, 0.

I used the font to write “TEASE LASHES” and placed it ON the logo for social media and round cards, and BELOW for other uses:

Everything works great on a round business card:

Screenshot

She has another business she calls OCD where she organizes peoples space (closets, office, whatever). I decided to stay with a round logo and go with a bolder pink sliding to purple (she like purple too) so there would be some consistency between her brands. The O – C – D just happened to work together really well:

Screenshot

Organ Transplant

My grandfather and my uncle were “instrumental” in reviving and restoring the WKY Kilgen Theatre Organ. My uncle still directs the programming of the organ recitals at the Oklahoma History Center where the organ resides. He ask me to print some business card size promotions for the organ recital season and sent me the art:

I thought the piece could use some updating, so I ask my uncle if I could redesign it. I wanted the piece to be dramatic and feel like a “performance”. More like Broadway than boardroom. I choose black as the background and white and yellow gold for the fonts:

My uncle sent the design to the Oklahoma History Center and they responded with some concerns. My uncle’s initial reaction was it would be way too much work to meet their standards and we should just back off.

I’m not the “back off” type.

I worked with the Deputy Director of the Oklahoma History Center Museum to make sure their brand standards were followed but they had two concerns.

  1. Accessibility, and Readability
    The black and yellow combination raised some accessibility concerns, particularly regarding contrast and legibility.
  2. Background
    The full black background did not align with their current guidelines.

I responded with some information and an appeal:

  1. From an accessibility standpoint, the yellow and white on black are actually more accessible:
    Yellow and white text on a black background provides high contrast, often beneficial for low-vision individuals, particularly when using matte (non-glossy) finishes to avoid glare. While and yellow on black is often preferred by those with specific visual impairments like Usher’s Syndrome, white-on-black generally offers better, more consistent contrast for most users, similar to standard black-on-white. 
    Accessibility guidelines recommend a contrast ratio of 7:1 or higher for standard text and 4.5:1 for large text to ensure high visibility, adhering to WCAG standards (which technically recommend a 4.5:1 minimum for regular text, but higher is better for print).
    Their yellow on black yields a contrast ratio of 8.12:1
    White on black yields a contrast ratio of 21:1
    Therefore, from an accessibility standpoint, this design is fully accessible and readable. 
  2. With regards to their guidelines, I respectfully submited that the organ recitals are unique from the perspective that they are performative in nature and as such warrant a more theatrical approach to the marketing materials. The design as submitted generates the emotional response desired to illicit a “buy” or “attend” response from the target audiences. I therefore ask that they allow this minor deviation.

The response? “I have truly enjoyed working on this project with you. These images are approved for printing on our end.

Sisters

My mom is the middle child of three girls. When they got married (fairly young I might add) my mom sayed here in Oklahoma, her older sister moved to Pennsylvania, and her younger sister moved to California. Everyone had lives and kids and whatnot, but they always managed to stay close and get together as often as possible. For a number of years now (13) they have gathered in Southern CA (where the youngest still lives) for a “Sisters” week.

This year my aunt (the youngest sister) emailed me and asked me to design a shirt for their trip. I said YES! When I was a young boy my aunt would visit and we would all gather at my grandparents. When it was time for her to leave she would put on extra of her bright red lipstick and kiss me on the cheek, leaving a red lips print. I would probably do anything she asked me too!

I ask her what she wanted to convey, and what theme or style she was looking for. Her response was:

Theme: the joy of being sisters and spending time together. . .having fun, laughing (at least your mom and I—she makes me laugh like no other!). 
Style: creative, California-ish, but not too crazy. (As you know, one of us is VERY conservative.)

Then she added: “Thank you SO MUCH for your willingness to design the shirts. I have graphic people here, but you are the best!”

I started thinking about “sisters” and immediately thought of the “Sisters” act in “White Christmas”. Betty Haynes (played by Rosemary Clooney) and Judy Haynes (played by Vera-Ellen) sing: “All kinds of weather, We stick together, The same in the rain or sun.” PERFECT! (Though Rosemary Clooney did all the singing for both characters)

Next was the font. I always start with a font but then make several edits to the font forms. It took some looking but I eventually landed on “Angelos“.

The addition of some hibiscus flowers and leaves and I had a first design:

I wasn’t happy with the text waves and with the lyric being split. So several adjustments later and the addition of color:

As I always do, I lived with it for a little and found many other slight adjustments and my “Client” wanted a darker blue:

I worked with my aunt to find the right shirt (I like to use Custom Ink for small run or one off shirts) and we have a final product:

Kilopx

Ben Holmen built a 1000 pix (hence the kilopx) display made of wood cubes painted white except for one side. Then he built a cnc “turner”. Then he programmed and adjusted and whatever needed to be done to create an interactive display that people could draw on. Read all about it here.

Of course, my first submission was my T3 logo. My mistake was using the whole frame which didn’t leave enough space above and below the logo to work within my 1920×1200 constraints. Here is the video of that attempt:

So I resubmitted the design adding a row of white pixels above and below the “T” which meant redoing the pixelation. However, the new design would fit in the required space.

Then tragedy struck. I got distracted and it took me a while to go back and check to see if my design was implemented. When I did, the project had been completed and shut down. My design was viewable but the video wouldn’t load.

So, I did what any OCD engineer creative would do. I emailed Ben, shared my story of the T3 logo project (with links to a few samples), and asked if it was possible to get the video file. He emailed back rather quickly with a link and I was saved.

Here is the video of the kilopx making my T3 logo:

And here is the final T3 entry:

Posted in:

Riding The Storm Out

One of my sons is the Emergency Manager for the OSU Police Tulsa Division. He recently sent me a design for a patch and/or challenge coin for their agency and ask for my input:

The first thing I noticed is the fine detail in the horse reins, mane, and tail will not reproduce in embroidery, and may not even in a coin. Second, it feels like there is too much white space around the lettering, and all the kerning needs to be adjusted (this is always the case when you wrap text around a circle, and often even when it’s in a straight line.)

Those and some other adjustments led to this:

If they are going to make a challenge coin, they will need a back, so we did this:

Designs should hold up in monochrome, but most things these days have color, so here is the front and back design colorized:

It is sometimes easier to see if something is working if you can see a more photo realistic mockup, so I made this image for the challenge coin:

Finally, the original idea was a patch, so we mocked that up too:

Screenshot

1 (man), 2 (wheels), and a 3

A friend recently acquired the Edmond location of a local bicycle store. Al’s Bicycles has been around for over 45 years and currently has 3 locations which are independently owned, but operate in a co-op for purposes of online presence, name, and some other promotional areas. My friend ask me to help him update the graphics being used at his store.

Al Webb (1 man) founded Al’s Bicycles (2 wheels) and now my friend whose name is another word for 3 is set to carry on the tradition. Tradition is important. Brand is important. The Al’s Bicycle brand stands for integrity, reliability (free adjustments for life), and family friendly healthy activity. When Al’s was started, graphic design was still being done with pencils, pens, and velum. Hence the vintage look of the “original” Al’s logo:

I was unable to find a font that matches this logo. Apparently, other people had a hard time too and at some point they started using a “close” font to recreate this word mark:

I decided to recreate the original with all the unique parts, the rounded top of the A, the ratio of the vertical and horizontal stroles, etc., but with better balance (so the BI doesn’t scream at you…)

My friend was very pleased. Next I took a graphic that is used in the store and updated it. For some reason the wheel on the old logo wasn’t even centered on the hub, old style word mark, too much space above and below word mark, and decided to upgrade the location too:

The old style bike is called a “penny farthing” and makes a cool graphic brand for the bike store since it is a very recognizable “bike” but does not mimic any current style. Since the bike store carries and sells so many different kinds of bikes, using a bike that isn’t sold works.

Every bike that is sold gets a “sticker” put on it to identify it as a “Al’s” bike and to remind the owner where to go for service or their next purchase. The current sticker was a little anemic so a new design for that was next:

The new design plays on the old metal badges on bikes that signified the manufacturer. The “label” should be made on aluminum “foil” that has some thickness so it feels like a badge.

Swag is an important part of a lifestyle retail business. Stickers, shirts, hats, and other items that are branded, cool, and take-home worthy. The next step is to create options for branding swag:

Round Stickers
“Badge” Sticker
“Bike” Sticker
Penny Farthing Sticker
Bike Shirt
Badge Shirt

Vibing

One of my sons who works for my favorite university (I’ll let you figure one which one) needed to update the header (read logo) of a weekly communication he sends out. He had a great initial idea and sent me a screen shot of one of his early drafts to see if I had any thoughts. Surprise, surprise, I did.

My first thought was that the blue sections of the headline font seem arbitrary and a little unbalanced. I suggested that he use a blue circle the diameter of the width of the vertical elements in the font as the center for the two “Os” and a blue bar as the center for the “D” and blue circles for the centers of the two elements of the “B” and then put blue circles inside the font for the “S” on both ends of the “S” form and flip the eye so that the dot is a blue and the vertical is yellow.

This looked better, but still wasn’t really balanced and seemed to be missing something. We both got busy and didn’t mess with it for a while. Then one evening I got it back out and started redrawing, leading to this:

The logo is based on the “YoureGone” font. I sent it too him and he liked it. It was just a rough mock up, so I did my usually seventeen or so modifications:

Now that I had altered EVERY SINGLE letter form. We played with the “TUESDAY” text, settling on unaltered Nunito Regular in the same blue as the logo pieces.

So far, so good. When he started redesigning the actual communication he decided he needed a wide format banner type logo. He started playing with the pieces:

I decided to try a different take and came up with this:

This made him happy. Good Vibes!

The colors are:

A Little….

BOOST is an event put on by the Kimmell Foundation for Recovering Leadership to create opportunity and space for leaders to elevate their potential. After talking through the visual elements the general thoughts were upward movement, bold, and orange. The first draft was rough but got us moving in the right direction:

This was a little to blocky and raw. So I created a font and redrew the concept:

I wasn’t happy with the line coming through the letters so some additional effort produced this:

When the team looked at this version they loved everything but the color (which is orange as they requested) so we worked through color selection and then I decided to rework the where the arrow line went and remove the outlines:

Kaity’s Corner

My son and daughter-in-law built a very cool bar in one of the rooms of their house. They decided to name it Kaity’s Corner. I ask them if I could design a logo for them to use on coasters and such and they were happy to let me.

I ask them the same questions I always ask when I’m working on a brand and the general vibe they were going for was a retro, hip, almost art deco feel. They liked pink and green and wanted their cat (named Kitty) to be featured. They also have a favorite type of bar glass called a Nick and Nora (after the main characters from the 1934 movie “The Thin Man”, where Nick and Nora Charles are often seen sipping martinis from the glassware that now bears their names.)

After some initial sketches I quickly came up with the general idea and composition. I was working within a round space to facilitate making a coaster as the primary way their logo would be used.

Once they decided they liked the idea I worked through the various adjustments and additions to reach the final logo:

Visualization

A friend of mine, who is a phenomenal photographer, is putting together a group to handle a broader range of visual needs for clients. They intend to handle video, still photography, audio, and other related collateral for a variety of projects.

The name they are using is Dynamic Visual Productions and they asked me to create a brand for them.

I started with the name and the first letters of the name. The first thing that I noticed was the “d” and “p” in most fonts are functionally, if not exactly, the same, just rotated 180°. So, I started with d v p in a font called Swera because I like the way the bottom of the loop of the “P” just kisses the descender.

Unfortunately, the demo of Swera I have only includes capitals so I used the P rotated 180° for the d and then altered the V so the x-height was correct without diminishing the stroke.

I felt this had a great symmetry to it. However, the logo needed more to really represent the group and set it apart. I played with a few concepts but felt that film (think 35mm SLR) was both representative and graphically cool. I found some images of a 35mm strip of negatives to get the dimensions right and started playing. Eventually this was the result:

I liked where this was going but didn’t feel like it was finished. I went back to the actual images of film and using photoshop I created “real” film with the exact dimensions and hole placements of my logo “film”.

However, I didn’t like the fact that the images were random (and not related my friend at all) so a lot more photo shop and these:

Became this:

Some color adjustment and tweaking gives us the final product with a simplified 2 color version and a monochrome version: