My son has learned to make wine. It is sort of a culinary art, so I guess it makes sense (he is learning to be a Chef and is already a very accomplished cook.) When he sent me a pic of his first bottle:
I responded:
If there is one set of people closely associated with drinking it is the Norsemen. Their mythology too usually involves Thor, Odin or Loki, imbibing heavily at the halls of their fellow god Ægir before betting each other they can’t capture a giant’s daughter and setting off on an adventure.
Ægir himself was god of the waves but he and his daughters were famous for their ale, which they prepared in a pot which had been stolen from the giant Hymir by Thor and Tyr in a previous adventure.
The magical properties of the pot were such that it could never be emptied even by a god, always re-filling with ale as soon as it is drained – not that this stops Ægir from trying of course.
So I started working on a design. I found a viking ship and a font I thought worked and sent him those elements together:
He took those elements and sent me this:
So I worked up the first edition:
As the design developed we change the font of the wine type and he changed the name to Norfshore. Then we worked on refining the design by changing the size a little, adding some detail elements and eventually changing the color scheme.
We both like the finished product. It is classy, but modern and has a rich look to it.
