Embarking

Sometimes I redesign stuff that I see (without being asked.) I have fun improving (at least I think it is an improvement) something and seeing how certain aspects could be managed better.

Case in point, I’m driving home one day and I am behind this bus:

emabarkbus

The logo for the city mass transit system is actually very cool:

embark old

The use of the 4 blue arrow tips pointing in each of the four compass directions is great. The way they modified the “E”, “M” and “K” letter forms to include the arrows is very well done. But….

Why did they not finish the “A” letter form? It seems to light and small in comparison to the other letters. It bothered me, and the longer I was behind the bus the more it did.

So I decided to fix it.

embark new

Simple enough. Now the letter forms feel evenly weighted and there is no uncomfortable space under the “A” causing it to “float.”