BOOST is an event put on by the Kimmell Foundation for Recovering Leadership to create opportunity and space for leaders to elevate their potential. After talking through the visual elements the general thoughts were upward movement, bold, and orange. The first draft was rough but got us moving in the right direction:
This was a little to blocky and raw. So I created a font and redrew the concept:
I wasn’t happy with the line coming through the letters so some additional effort produced this:
When the team looked at this version they loved everything but the color (which is orange as they requested) so we worked through color selection and then I decided to rework the where the arrow line went and remove the outlines:
