A friend of a friend needed a logo for her business. She does lashes. She is Vietnamese and, while not spelled the way we would spell it, it is pronounced “Tee”. She calls her business Tease Lashes, which is a great play on words both from the lashes angle and her name angle.
I did what I always do and asked her several leading questions about what she liked. Pink. Classic. Doesn’t want to trade on her ethnicity. So I got to work.
I always start with the end in mind, so in this case social media and cards. I thought round cards would be unique and help her standout and also fit nicely into the need for a round image for social media.
In logo work I always start with a font and then make adjustments as needed. I wanted something tall, lean, and almost art deco. I found Idilica. I don’t like the “C” or “G”, but I didn’t need either for “TEASE LASHES” so it didn’t matter. Starting with a circle and the “T” and “L”, I ended up with this:
Pink is difficult. To bright (hot, bubble gum) and you don’t look serious. To subdued (dusty rose) and it isn’t really pink. I ended up with dc60a4 or CMYK: 9, 77, 0, 0.
I used the font to write “TEASE LASHES” and placed it ON the logo for social media and round cards, and BELOW for other uses:
Everything works great on a round business card:
She has another business she calls OCD where she organizes peoples space (closets, office, whatever). I decided to stay with a round logo and go with a bolder pink sliding to purple (she like purple too) so there would be some consistency between her brands. The O – C – D just happened to work together really well:
